During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Jewelry Gift Ideas for the 2018 Holiday Season
The gift-giving season is here. The tradition of gift giving in the winter months comes from the Roman holiday Saturnalia and was adopted by the Christians for Christmas. Today, there […]
Common Instagram Courtesies Jewelry Businesses Should Follow
When you create a social media platform, it’s important to remember that on the other side of a like or a comment is another human being. For this reason, as […]
Marketing Mistakes Jewelry Business Owners Should Avoid
5 things you should avoid when marketing your jewelry business online If you’re aiming to create a smart marketing strategy for your jewelry business, knowing what not to do is […]
Creating an Instagram Hashtag Strategy for Your Jewelry Business
A few weeks ago I met with a friend of mine to discuss some important marketing tips she could begin using for her small businesses. One of the things she […]
Helpful Tips for Writing Successful Calls-to-Action
Make your audience take the action you want by inciting them to act One of the secrets of an effective marketer is that they are only as good as their […]
What Colors Mean in Marketing: A Guide for Jewelry Designers
When you make the choice to use red as a background color in a Facebook image, how will your audience perceive the ad? Will they see danger or passion? What […]
Online Design Tools Perfect for Jewelry Marketers
As a jewelry designer, I know first hand that it can be tough to find the right design tools for marketing my jewelry business. This is especially the case when […]
5 Twitter Tips for your Jewelry Business
Twitter is one of those polarizing social media platforms: either you love it or you hate it. This platform has also taken a lot of heat in the last few […]
Tips to Make Instagram for your Jewelry Business the Best It Can Be
Instagram is a social media platform that focuses on visual content. For this reason, I think that this platform is ideal for jewelry artists who want to showcase the designs […]