The last sale I made in 2019 came in on Christmas Day. It was for someone who was out of state, and since a majority of my sales are at […]
Improving your Email Click-Through Rates with Testing
While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]
Holiday Marketing Organization Tips to Save Your Sanity
Most would agree that the holiday season kicks off in early November. For any jewelry business owner, it means this time of year is particularly stressful; you need to manage […]
Three Royalty Free Photo Sites for Jewelry Websites
Even if you know how to take jewelry photos, sometimes you need other imagery for your website. Searching for the right photo to use with your online content can be […]
Different Soldering Surfaces for Successful Metlamsthing
Soldering is a difficult enough process to master without worrying about how the different soldering surfaces you use may affect the end result. But the fact remains that if you’ve […]
Helpful Tips for Writing Successful Calls-to-Action
Make your audience take the action you want by inciting them to act One of the secrets of an effective marketer is that they are only as good as their […]
Three Favorite Vendors for Jewelry Making
Vendors for jewelry making are invaluable. Every designer has a list of go-to suppliers when they need materials for making jewelry. After designing jewelry for a few years, here are three […]
How to Protect Your Hands When Making Jewelry
Jewelry making is a dangerous hobby and in many cases, our hands get the worst treatment, often getting cuts and knicks from our carelessness. Knowing how to protect your hands […]
What Colors Mean in Marketing: A Guide for Jewelry Designers
When you make the choice to use red as a background color in a Facebook image, how will your audience perceive the ad? Will they see danger or passion? What […]
Online Design Tools Perfect for Jewelry Marketers
As a jewelry designer, I know first hand that it can be tough to find the right design tools for marketing my jewelry business. This is especially the case when […]