Like many artisans, I have an Etsy store that hosts all my final jewelry designs for anyone who is interested in purchasing. While I may understand how to set up online store platforms, I already have trouble maintaining an Etsy store, managing listings is daunting. Maintaining listings seemed to be involved: my old process included taking photos in a lightbox, uploading photos to my computer, adding a watermark and cropping images, then adding all the necessary information to Etsy. The process took hours away from what I truly enjoyed doing: making jewelry. For this reason, I rarely took the time […]

HTML coding basics are helpful to know if you have a jewelry business website. HTML is the building blocks of your website; think of it as the blueprint for your websites that browsers read to display on your computer. Sometimes though, when you’re working on a blog post, or pasting in other elements, things just don’t display correctly. In this instance, knowing HTML coding basics can help you troubleshoot what’s wrong. After working in email and websites for the last five years, I’ve learned some important HTML basics you can use to modify basic text elements that I want to […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns Once you navigate here you should see a screen that looks a little something like this: What’s cool about this view […]

Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]

Creating your own website is a grueling task that involves the proper planning, design work, and time. If you’re a physical store that sells a large amount of inventory, or a jewelry designer with a large number of lines and items, this decision can be even more critical for you; you’ll want to be sure that you’re selecting the best online store platform to create the best jewelry website online. While a variety of platforms will offer plugins that will allow you to sell your products online, if your final goal is to sell a large number of items and […]

The idea of building your jewelry website from scratch can be extremely daunting. In these cases, many will envision hours of researching code and manually coding and styling a website. Fortunately, this isn’t the case anymore. Many sites will come with templates, many which are free, that you can download to get started.

One day on my drive into work I happened upon an episode of Inbound Marketing Today. This is a podcast that takes different aspects of inbound marketing and into actionable pieces. This particular episode was called 10 Key Questions to Ask When Designing a Website, and it got me thinking about how these same questions can apply to building a jewelry website.