Goals are key to helping a person grow. They’re also key to helping businesses be successful. In 2018, I started a tradition I hope to continue in the years coming: […]
Four Ways for Improving Email Effectiveness
Improving email effectiveness is key to generating the results you want from a campaign. But like most thing, it’s easier said than done. If your emails aren’t generating the response […]
Improving your Email Click-Through Rates with Testing
While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]
Holiday Sale Ideas for Your Jewelry Business
During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Jewelry Gift Ideas for the 2018 Holiday Season
The gift-giving season is here. The tradition of gift giving in the winter months comes from the Roman holiday Saturnalia and was adopted by the Christians for Christmas. Today, there […]
Holiday Marketing Organization Tips to Save Your Sanity
Most would agree that the holiday season kicks off in early November. For any jewelry business owner, it means this time of year is particularly stressful; you need to manage […]
Lessons Learned for a Successful Craft Show
Taking the plunge and signing up to do a craft show is a huge step. While the first thing you may begin to brainstorm is jewelry display ideas for craft […]
Common Instagram Courtesies Jewelry Businesses Should Follow
When you create a social media platform, it’s important to remember that on the other side of a like or a comment is another human being. For this reason, as […]
Marketing Mistakes Jewelry Business Owners Should Avoid
5 things you should avoid when marketing your jewelry business online If you’re aiming to create a smart marketing strategy for your jewelry business, knowing what not to do is […]
Creating an Instagram Hashtag Strategy for Your Jewelry Business
A few weeks ago I met with a friend of mine to discuss some important marketing tips she could begin using for her small businesses. One of the things she […]