Like many artisans, I have an Etsy store that hosts all my final jewelry designs for anyone who is interested in purchasing. While I may understand how to set up online store platforms, I already have trouble maintaining an Etsy store, managing listings is daunting. Maintaining listings seemed to be involved: my old process included taking photos in a lightbox, uploading photos to my computer, adding a watermark and cropping images, then adding all the necessary information to Etsy. The process took hours away from what I truly enjoyed doing: making jewelry. For this reason, I rarely took the time […]

HTML coding basics are helpful to know if you have a jewelry business website. HTML is the building blocks of your website; think of it as the blueprint for your websites that browsers read to display on your computer. Sometimes though, when you’re working on a blog post, or pasting in other elements, things just don’t display correctly. In this instance, knowing HTML coding basics can help you troubleshoot what’s wrong. After working in email and websites for the last five years, I’ve learned some important HTML basics you can use to modify basic text elements that I want to […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns Once you navigate here you should see a screen that looks a little something like this: What’s cool about this view […]

Have you ever clicked through an article on Facebook or an email newsletter and looked at the URL? If you have you may have noticed that the URL looks especially long, even going beyond what you can view in the address bar. This is because someone applied a UTM tracking code.

Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]

When the iPhone was introduced in 2007, the way that consumers searched for information changed dramatically. Mobile search has made many in the digital marketing and search engine optimization world rethink how they do things from incorporating search terms, listing information on websites, and even considering mobile when designing a website. Are you looking for tips on how to make a website mobile friendly? Here are 4 things to implement on your website to ensure it is optimized for mobile. mobile optimization. #1: Mobile Responsive Website Is your website mobile friendly? Please know that viewing your website as it appears […]

Mobile traffic has taken the world by storm, especially for search engines. In today’s world, users demand fast websites that answer their top questions. For these reasons, AMP was created. But what is accelerated mobile pages (AMP) exactly? Accelerated mobile pages, or AMP pages, are one of the best ways to ensure speed for anyone visiting your website on a mobile device. Whether you have a large eCommerce store online or are simply trying to promote your jewelry designs, you want to be sure that customers can find the information they want on your website quickly, no matter the device. […]

The way people find information on the intranet has changed dramatically. Now, anytime someone has a question they can merely type that question into Google and get all the answers they would ever need right at their fingertips. If you’re a jewelry maker, chances are you haven’t kept up with the changes Google and other search engines have made. Further, you probably don’t understand many of the common marketing abbreviations that are used. SERPs, SEO, Keywords, Hummingbirds, Panda, and AMP; consider this your marketing abbreviation guide for navigating the often complex world of search engine marketing (SEM). SEO: The common […]

Regularly writing and publishing content is founded on the principle that you write engaging, preferably fantastic, content over, and over, and over again. Day in and day out, you need to produce valuable information that people will find engaging and useful and post it on a blog, in a white paper, in a presentation, and other engaging ways.  But what happens when writer’s block strikes? When you sit down at crunch time and stare at a blank screen and nothing happens?  Before you completely freak out or completely give up, either on the post or your content strategy entirely, take […]

The idea of building your jewelry website from scratch can be extremely daunting. In these cases, many will envision hours of researching code and manually coding and styling a website. Fortunately, this isn’t the case anymore. Many sites will come with templates, many which are free, that you can download to get started.