One of the backbone strategies to help your content be seen on social media is a hashtag strategy. Hashtags are used to group content together on platforms like Twitter, Instagram, Facebook, Google +, and Pinterest. The optimal number of hashtags changes depending on the platform you decide to use. Smart marketers use hashtags during their holiday campaigns to maximize their exposure. With the holiday season fast approaching, it’s important to have a strategy in place. If you’re looking for a comprehensive list of holiday hashtags for jewelry makers, here are some common holiday hashtags you may want to layer into […]

The holiday season is one that is a busy time of year, and those of us who own a jewelry business is no exception! This is the time of year where we need to play a very important balancing act; that of the marketer and that of the maker. While I have no doubt that we all have our own unique design style, I do think that holiday marketing tips are valuable, so today I’m going to focus on a few things you can do as a jewelry business owner to plan ahead to make the season more Merry and […]

One thing unites all jewelry makers: we are great at making jewelry. That being said, some of us may need some tips for learning how to take jewelry photos that show off the jewelry well. For a long time, taking quality photos was something I dreaded. That ended when my friend Liz Banman gave me some helpful tips for capturing quality photos for my website. One of the most important ingredients of taking great photos is lighting. It can make or break your photos. If you are struggling with how to take jewelry photos with the right lighting, have no […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns What’s cool about this view is it automatically filters by your Campaign Name. Highlighted above you’ll see specific UTM codes that […]

When the iPhone was introduced in 2007, the way that consumers searched for information changed dramatically. Mobile search has made many in the digital marketing and search engine optimization world rethink how they do things from incorporating search terms, listing information on websites, and even considering mobile when designing a website. Are you looking for tips on how to make a website mobile friendly? Here are 4 things to implement on your website to ensure it is optimized for mobile. mobile optimization. #1: Mobile Responsive Website Is your website mobile friendly? Please know that viewing your website as it appears […]

Mobile traffic has taken the world by storm, especially for search engines. In today’s world, users demand fast websites that answer their top questions. For these reasons, AMP was created. But what is accelerated mobile pages (AMP) exactly? Accelerated mobile pages, or AMP pages, are one of the best ways to ensure speed for anyone visiting your website on a mobile device. Whether you have a large eCommerce store online or are simply trying to promote your jewelry designs, you want to be sure that customers can find the information they want on your website quickly, no matter the device. […]

The way people find information on the intranet has changed dramatically. Now, anytime someone has a question they can merely type that question into Google and get all the answers they would ever need right at their fingertips. If you’re a jewelry maker, chances are you haven’t kept up with the changes Google and other search engines have made. Further, you probably don’t understand many of the common marketing abbreviations that are used. SERPs, SEO, Keywords, Hummingbirds, Panda, and AMP; consider this your marketing abbreviation guide for navigating the often complex world of search engine marketing (SEM). SEO: The common […]

One day on my drive into work I happened upon an episode of Inbound Marketing Today. This is a podcast that takes different aspects of inbound marketing and into actionable pieces. This particular episode was called 10 Key Questions to Ask When Designing a Website, and it got me thinking about how these same questions can apply to building a jewelry website.