Even if you know how to take jewelry photos, sometimes you need other imagery for your website. Searching for the right photo to use with your online content can be […]
Marketing Mistakes Jewelry Business Owners Should Avoid
5 things you should avoid when marketing your jewelry business online If you’re aiming to create a smart marketing strategy for your jewelry business, knowing what not to do is […]
Creating an Instagram Hashtag Strategy for Your Jewelry Business
A few weeks ago I met with a friend of mine to discuss some important marketing tips she could begin using for her small businesses. One of the things she […]
Tassels for Jewelry Making: The Basics
Tassels are some of the perfect accents to a jewelry design and they’re one of my favorite jewelry trends to incorporate in my designs. They add length to a necklace, […]
Email Design Tips to Elevate Your Messages Above Your Competitors
Email remains the best way to communicate with your customers. This being said, it’s estimated that email users will top 3 billion by 2020. So how do you capture your […]
Helpful Tips for Writing Successful Calls-to-Action
Make your audience take the action you want by inciting them to act One of the secrets of an effective marketer is that they are only as good as their […]
Organize Your Work Area for Jewelry Making
On e of the biggest foes of any jewelry maker is space. Finding the right space to house your supplies can be a tricky thing to do. Since I started […]
Jewelry Trends: Shaded Spruce in the Summer
Shaded spruce may have have been one of the Pantone Color Trends for Fall 2017, but this fall jewelry trend 2017 is a great accent in the summer of 2018. […]
Simple Handmade Bracelets Featuring Grimm Brothers Brewhouse Beer Cans
Last year I had an idea to use beer bottle caps and cans to create beer bracelets that featured popular logos in them. The caps and cans were covered by […]
What Colors Mean in Marketing: A Guide for Jewelry Designers
When you make the choice to use red as a background color in a Facebook image, how will your audience perceive the ad? Will they see danger or passion? What […]