Last year I had an idea to use beer bottle caps and cans to create beer bracelets that featured popular logos in them. The caps and cans were covered by […]
What Colors Mean in Marketing: A Guide for Jewelry Designers
When you make the choice to use red as a background color in a Facebook image, how will your audience perceive the ad? Will they see danger or passion? What […]
Tips for Grabbing Reader’s Attention: Professional and Business Writing Tips
Craft writing that your audience wants to read On average, a person will receive enough content every day to fill 174 full newspapers. When you hit publish on your post, […]
Grab Your Readers with the Feature Writing Structure
People will only spend 16 minutes a day reading for pleasure. Drawing them to your content is critical. The best way to do this is by giving them engaging writing […]
Online Design Tools Perfect for Jewelry Marketers
As a jewelry designer, I know first hand that it can be tough to find the right design tools for marketing my jewelry business. This is especially the case when […]
5 Twitter Tips for your Jewelry Business
Twitter is one of those polarizing social media platforms: either you love it or you hate it. This platform has also taken a lot of heat in the last few […]
Tips to Make Instagram for your Jewelry Business the Best It Can Be
Instagram is a social media platform that focuses on visual content. For this reason, I think that this platform is ideal for jewelry artists who want to showcase the designs […]
Four of the Best Email Marketing Services for Jewelry Business Owners
So you’ve decided to create an email marketing strategy for your jewelry business recently? Excellent. The next step is to decide which of the different email platforms makes sense for […]
Image Design to Amplify Your Online Content
Did you know that most blog posts only have a shelf life of three days? If you’re anything like me, it probably took you much longer than three days to […]
Creating a Successful Email Marketing Strategy for your Jewelry Business
Email; it’s a love-hate relationship for everyone. As a person, nothing feels worse than watching the number of unread emails grow in our inbox, but for those who want to […]