While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]
5 Tips for Success When Attending the Tucson Shows
Tucson is THE place to visit in February as a jewelry designer, jewelry business owner, a person associated with gems or minerals, or anyone interested in any of the industries. […]
Holiday Sale Ideas for Your Jewelry Business
During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Holiday Marketing Organization Tips to Save Your Sanity
Most would agree that the holiday season kicks off in early November. For any jewelry business owner, it means this time of year is particularly stressful; you need to manage […]
Lessons Learned for a Successful Craft Show
Taking the plunge and signing up to do a craft show is a huge step. While the first thing you may begin to brainstorm is jewelry display ideas for craft […]
Common Instagram Courtesies Jewelry Businesses Should Follow
When you create a social media platform, it’s important to remember that on the other side of a like or a comment is another human being. For this reason, as […]
Three Royalty Free Photo Sites for Jewelry Websites
Even if you know how to take jewelry photos, sometimes you need other imagery for your website. Searching for the right photo to use with your online content can be […]
Marketing Mistakes Jewelry Business Owners Should Avoid
5 things you should avoid when marketing your jewelry business online If you’re aiming to create a smart marketing strategy for your jewelry business, knowing what not to do is […]
Creating an Instagram Hashtag Strategy for Your Jewelry Business
A few weeks ago I met with a friend of mine to discuss some important marketing tips she could begin using for her small businesses. One of the things she […]
Tassels for Jewelry Making: The Basics
Tassels are some of the perfect accents to a jewelry design and they’re one of my favorite jewelry trends to incorporate in my designs. They add length to a necklace, […]