One of the backbone strategies to help your content be seen on social media is a hashtag strategy. Hashtags are used to group content together on platforms like Twitter, Instagram, Facebook, Google +, and Pinterest. The optimal number of hashtags changes depending on the platform you decide to use. Smart marketers use hashtags during their holiday campaigns to maximize their exposure. With the holiday season fast approaching, it’s important to have a strategy in place. If you’re looking for a comprehensive list of holiday hashtags for jewelry makers, here are some common holiday hashtags you may want to layer into […]

Taking photos can be one of the most daunting parts of selling your jewelry online especially if you’re not sure how to take photos of jewelry to display the important details. Ensuring that you’re correctly capturing the details of your handmade jewelry can take hours if you’re not properly trained. While I am no master, I have several friends who are trained photographers. My friend Liz Banman not only took all the photography for my website, but she also gave me these five helpful tips how to take jewelry photos. Use them to capture your own professional jewelry photos. 1: […]

The holiday season is one that is a busy time of year, and those of us who own a jewelry business is no exception! This is the time of year where we need to play a very important balancing act; that of the marketer and that of the maker. While I have no doubt that we all have our own unique design style, I do think that holiday marketing tips are valuable, so today I’m going to focus on a few things you can do as a jewelry business owner to plan ahead to make the season more Merry and […]

One thing unites all jewelry makers: we are great at making jewelry. That being said, some of us may need some tips for learning how to take jewelry photos that show off the jewelry well. For a long time, taking quality photos was something I dreaded. That ended when my friend Liz Banman gave me some helpful tips for capturing quality photos for my website. One of the most important ingredients of taking great photos is lighting. It can make or break your photos. If you are struggling with how to take jewelry photos with the right lighting, have no […]

Like many artisans, I have an Etsy store that hosts all my final jewelry designs for anyone who is interested in purchasing. While I may understand how to set up online store platforms, I already have trouble maintaining an Etsy store, managing listings is daunting. Maintaining listings seemed to be involved: my old process included taking photos in a lightbox, uploading photos to my computer, adding a watermark and cropping images, then adding all the necessary information to Etsy. The process took hours away from what I truly enjoyed doing: making jewelry. For this reason, I rarely took the time […]

HTML coding basics are helpful to know if you have a jewelry business website. HTML is the building blocks of your website; think of it as the blueprint for your websites that browsers read to display on your computer. Sometimes though, when you’re working on a blog post, or pasting in other elements, things just don’t display correctly. In this instance, knowing HTML coding basics can help you troubleshoot what’s wrong. After working in email and websites for the last five years, I’ve learned some important HTML basics you can use to modify basic text elements that I want to […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns What’s cool about this view is it automatically filters by your Campaign Name. Highlighted above you’ll see specific UTM codes that […]

Have you ever clicked through an article on Facebook or an email newsletter and looked at the URL? If you have you may have noticed that the URL looks especially long, even going beyond what you can view in the address bar. This is because someone applied a UTM tracking code.

Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]

When the iPhone was introduced in 2007, the way that consumers searched for information changed dramatically. Mobile search has made many in the digital marketing and search engine optimization world rethink how they do things from incorporating search terms, listing information on websites, and even considering mobile when designing a website. Are you looking for tips on how to make a website mobile friendly? Here are 4 things to implement on your website to ensure it is optimized for mobile. mobile optimization. #1: Mobile Responsive Website Is your website mobile friendly? Please know that viewing your website as it appears […]