If you are signing up for your first craft show you want to ensure you have a great event. Tips for creating a good display are aplenty. But what you […]
Five Favorite Tucson Shows to Attend
The Tucson Shows that are held annually in Tucson, Arizona are a must-see for any jewelry designer. Even if you only make jewelry for fun, you won’t regret taking the […]
Tips for Conquering the Tucson Shows
During the early weeks of February, almost all of the buyers and sellers in the jewelry world travel to Tucson, Arizona for the various Tucson Gem Shows. If you haven’t […]
New Year Jewelry Business Resolutions for 2019
Goals are key to helping a person grow. They’re also key to helping businesses be successful. In 2018, I started a tradition I hope to continue in the years coming: […]
Four Ways for Improving Email Effectiveness
Improving email effectiveness is key to generating the results you want from a campaign. But like most thing, it’s easier said than done. If your emails aren’t generating the response […]
Improving your Email Click-Through Rates with Testing
While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]
5 Tips for Success When Attending the Tucson Shows
Tucson is THE place to visit in February as a jewelry designer, jewelry business owner, a person associated with gems or minerals, or anyone interested in any of the industries. […]
Holiday Sale Ideas for Your Jewelry Business
During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Holiday Marketing Organization Tips to Save Your Sanity
Most would agree that the holiday season kicks off in early November. For any jewelry business owner, it means this time of year is particularly stressful; you need to manage […]
Lessons Learned for a Successful Craft Show
Taking the plunge and signing up to do a craft show is a huge step. While the first thing you may begin to brainstorm is jewelry display ideas for craft […]