Email remains the best way to communicate with your customers. This being said, it’s estimated that email users will top 3 billion by 2020. So how do you capture your […]
Helpful Tips for Writing Successful Calls-to-Action
Make your audience take the action you want by inciting them to act One of the secrets of an effective marketer is that they are only as good as their […]
Organize Your Work Area for Jewelry Making
On e of the biggest foes of any jewelry maker is space. Finding the right space to house your supplies can be a tricky thing to do. Since I started […]
Jewelry Trends: Shaded Spruce in the Summer
Shaded spruce may have have been one of the Pantone Color Trends for Fall 2017, but this fall jewelry trend 2017 is a great accent in the summer of 2018. […]
Simple Handmade Bracelets Featuring Grimm Brothers Brewhouse Beer Cans
Last year I had an idea to use beer bottle caps and cans to create beer bracelets that featured popular logos in them. The caps and cans were covered by […]
What Colors Mean in Marketing: A Guide for Jewelry Designers
When you make the choice to use red as a background color in a Facebook image, how will your audience perceive the ad? Will they see danger or passion? What […]
Tips for Grabbing Reader’s Attention: Professional and Business Writing Tips
Craft writing that your audience wants to read On average, a person will receive enough content every day to fill 174 full newspapers. When you hit publish on your post, […]
Grab Your Readers with the Feature Writing Structure
People will only spend 16 minutes a day reading for pleasure. Drawing them to your content is critical. The best way to do this is by giving them engaging writing […]
Online Design Tools Perfect for Jewelry Marketers
As a jewelry designer, I know first hand that it can be tough to find the right design tools for marketing my jewelry business. This is especially the case when […]
5 Twitter Tips for your Jewelry Business
Twitter is one of those polarizing social media platforms: either you love it or you hate it. This platform has also taken a lot of heat in the last few […]