Whenever you create a unique promotion for your business, an old marketing trick to maximize reach is to have supporting imagery for your promotions. Whether it’s an email banner image […]
Holiday Marketing Tips I’ve Implemented with Success
Every year I write different posts dedicated to different holiday marketing tips. The goal is to give small jewelry business owners (and all small business owners) ideas for how they […]
Successful Holiday Marketing Campaigns and Tactics for Success
The holiday season is one of the most important times for any business, but this is especially true for small business owners. In most cases, small businesses will invest more […]
Customer Service Tips for Jewelry Artists
When you are starting your own jewelry business, one of the last things many business owners think about is providing good customer service. But the fact remains that customer service […]
Tips to Improve your Pinterest Jewelry Page
Have you had a chance to explore Pinterest and the exposure it can bring your business? Pinterest is a social media platform that allows users to pin items within boards, […]
Instagram Business Tips: Ways to Improve your Profile
Instagram is a powerful social media platform for jewelry artists. The visual platform helps show off the handmade jewelry, and the stories feature can allow artists to show the process […]
Four Ways for Improving Email Effectiveness
Improving email effectiveness is key to generating the results you want from a campaign. But like most thing, it’s easier said than done. If your emails aren’t generating the response […]
Holiday Sale Ideas for Your Jewelry Business
During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Holiday Marketing Organization Tips to Save Your Sanity
Most would agree that the holiday season kicks off in early November. For any jewelry business owner, it means this time of year is particularly stressful; you need to manage […]
Common Instagram Courtesies Jewelry Businesses Should Follow
When you create a social media platform, it’s important to remember that on the other side of a like or a comment is another human being. For this reason, as […]