On occasion I enjoy listening to podcasts, both to provide me with relevant marketing information and to break up the usual music that I listen to during the day. During one such time, I heard an important tip: consistency is key. This is true for everything from posting on your blog, or posting online to your social media channels. While it may be easier for jewelry artists to take photos of their workbench and tweet those, or post them to Instagram, it’s also important to post back to your website occasionally. However, I’ve found this takes much more time and […]

Brainstorming holiday campaign ideas for your small jewelry business can seem difficult, but one of the easiest ways to find inspiration is to look for it. And there is no better place to look during the holidays than some larger recognizable jewelry brands. Here are three holiday campaign ideas you can pull inspiration from and modify for your small jewelry business. Swarovski Swarovski did a great job seamlessly including their holiday hashtag right on the homepage, and what’s truly brilliant about the campaign is the fact that it is so clear to the customer. Further, when the customer clicks on […]

Today, jewelry designers and most crafters are experiencing more visibility than ever before. This means that more individuals than ever are selling their own handmade accessories online. What sets each person apart is their individual aesthetic and the style of jewelry that they design. How I approach jewelry design, and the necklace I ultimately make won’t necessarily work for every person. This means that it’s important to know who you are serving when you design your jewelry. The jewelry that I create will appeal to a different crowd than those who do intricate wirework. At the end of the day, […]

One of the backbone strategies to help your content be seen on social media is a hashtag strategy. Hashtags are used to group content together on platforms like Twitter, Instagram, Facebook, Google +, and Pinterest. The optimal number of hashtags changes depending on the platform you decide to use. Smart marketers use hashtags during their holiday campaigns to maximize their exposure. With the holiday season fast approaching, it’s important to have a strategy in place. If you’re looking for a comprehensive list of holiday hashtags for jewelry makers, here are some common holiday hashtags you may want to layer into […]

The holiday season is one that is a busy time of year, and those of us who own a jewelry business is no exception! This is the time of year where we need to play a very important balancing act; that of the marketer and that of the maker. While I have no doubt that we all have our own unique design style, I do think that holiday marketing tips are valuable, so today I’m going to focus on a few things you can do as a jewelry business owner to plan ahead to make the season more Merry and […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns What’s cool about this view is it automatically filters by your Campaign Name. Highlighted above you’ll see specific UTM codes that […]

Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]

When the iPhone was introduced in 2007, the way that consumers searched for information changed dramatically. Mobile search has made many in the digital marketing and search engine optimization world rethink how they do things from incorporating search terms, listing information on websites, and even considering mobile when designing a website. Are you looking for tips on how to make a website mobile friendly? Here are 4 things to implement on your website to ensure it is optimized for mobile. mobile optimization. #1: Mobile Responsive Website Is your website mobile friendly? Please know that viewing your website as it appears […]