Make your audience take the action you want by inciting them to act

One of the secrets of an effective marketer is that they are only as good as their best call-to-action. A call-to-action, or CTA for short, is the main action you want your audience to take.

While the concept is simple in theory, many will struggle with the CTA in the end. If you don’t pick one single action you want your audience to take and make it crystal clear, your audience will be confused about what exactly they should do.

If you’re struggling to get your audience to take the actions you want on your jewelry website, try these tips for writing successful calls-to-action.

Identify your main goal and write to it

Before writing a CTA it’s crucial that you know what you’re trying to get your audience to do. If you’re trying to get your audience to visit your shop page that features everything for sale, make sure you are clearly stating that action and supporting it on the page.

Write successful calls-to-action by keeping them simple

You have seconds to capture your audience’s attention. Make sure you optimize that time with a CTA that resonates quickly and indicates exactly what they’ll get when they do click. Using the example from above, if you want your users to click through to your shop, using a phrase like “Start Shopping Now” is a great choice.

Tiffany & Co does a great job of getting to the point quickly. Their CTA for wedding bands is very clear and as a user, you know exactly what to expect when you click.

Make sure that your reader knows what action they can expect when they click. Tiffany & Co does a great job with their wedding band CTA.

Multiple CTAs? Pick a primary one to feature

If you want to feature several CTAs on the same page, you have to be careful not to confuse your reader with the different options. The key is to identify one primary CTA and make sure you highlight it more to draw the attention of your audience.

Nunn Designs does a great job of illustrating this point. They have formatted their CTAs with corresponding images that support the action. By making their “Shop Wholesale” CTA the largest, they draw the most attention there.

Nunn designs not only makes their primary CTA larger than the others, but they use a slider so the images change. This means the user is immediately drawn to this first primary CTA.

Word your CTAs in a way that resonates with your audience

If you’re having trouble deciding what wording you should use in your CTA, it’s helpful to think of the reasons your audience is visiting your website and what information they expect to find there. Once you begin to think like your audience, writing the CTAs should be easier. It should also help you craft a statement to support these goals is the best way to foster conversions.

Make sure your CTAs can be read easily no matter the device

According to Litmus, 55% of emails are read on a mobile device. Coupled with the increased use of mobile to search online means you need to make sure that your CTAs are easily found on smaller screens

If you are using images as your CTAs, use the text from the CTA as your alt text for those who have their images turn off. Make sure that your CTA stands out from your text so it draws the eye. Finally, make sure your images are large enough for fingers to click easily.

Making sure your CTA stands out and is easy to click on a mobile phone are important, no matter if the CTA is in an email or on your website.

Successful CTAs are a click away

Hopefully, these five tips will get you on your way to writing successful CTAs for your website.

Do you have any examples of successful CTAs you’ve created? Share them below, along with any questions you may have

Leave a Reply

Your email address will not be published. Required fields are marked *