If you follow me on Instagram, it’s likely you’ve seen my cat Sappho on there. I’ve come to learn that many jewelry artists have cats that make an appearance in […]
Three Royalty Free Photo Sites for Jewelry Websites
Even if you know how to take jewelry photos, sometimes you need other imagery for your website. Searching for the right photo to use with your online content can be […]
Different Soldering Surfaces for Successful Metlamsthing
Soldering is a difficult enough process to master without worrying about how the different soldering surfaces you use may affect the end result. But the fact remains that if you’ve […]
Favorite Fall 2018 Pantone Colors for Jewelry Design
The changing seasons is inspiring to me and often to my jewelry designs. But what I especially like about the fall is the changing of the wardrobes and the different […]
Custom Metalsmith Design: Mookaite Pendant
Watching a design go from inspiration to the sketchbook, to a wearable accessory is a fun and rewarding process as a jewelry designer. In many instances, my custom metalsmith design inspiration […]
Marketing Mistakes Jewelry Business Owners Should Avoid
5 things you should avoid when marketing your jewelry business online If you’re aiming to create a smart marketing strategy for your jewelry business, knowing what not to do is […]
Creating an Instagram Hashtag Strategy for Your Jewelry Business
A few weeks ago I met with a friend of mine to discuss some important marketing tips she could begin using for her small businesses. One of the things she […]
Email Design Tips to Elevate Your Messages Above Your Competitors
Email remains the best way to communicate with your customers. This being said, it’s estimated that email users will top 3 billion by 2020. So how do you capture your […]
Helpful Tips for Writing Successful Calls-to-Action
Make your audience take the action you want by inciting them to act One of the secrets of an effective marketer is that they are only as good as their […]
Three Favorite Vendors for Jewelry Making
Vendors for jewelry making are invaluable. Every designer has a list of go-to suppliers when they need materials for making jewelry. After designing jewelry for a few years, here are three […]