Every fall I find myself searching out the Pantone colors to inspire my designs. But for whatever reason, I don’t find myself doing the same in the spring. This year, […]
Craft Show Tips for First-Time Jewelry Attendees
If you are signing up for your first craft show you want to ensure you have a great event. Tips for creating a good display are aplenty. But what you […]
Pretty in Pink Jewelry Collection Release
Want to learn a secret about me? For the longest time, I hated the color pink. It’s true; in high school, pink seemed to be the color everyone loved. I […]
Five Favorite Tucson Shows to Attend
The Tucson Shows that are held annually in Tucson, Arizona are a must-see for any jewelry designer. Even if you only make jewelry for fun, you won’t regret taking the […]
Into the Woods Jewelry Line Release
One of my resolutions for 2019 was to release more cohesive lines. It’s something that I’ve seen some of my favorite jewelry accounts do successfully for their business, and it […]
2019 Pantone Color of the Year: Living Coral
Every year Pantone, a company that provides a universal language for designers about colors, chooses a Color of the Year. They have been doing this for 20 years, and the […]
Tips for Conquering the Tucson Shows
During the early weeks of February, almost all of the buyers and sellers in the jewelry world travel to Tucson, Arizona for the various Tucson Gem Shows. If you haven’t […]
New Year Jewelry Business Resolutions for 2019
Goals are key to helping a person grow. They’re also key to helping businesses be successful. In 2018, I started a tradition I hope to continue in the years coming: […]
Four Ways for Improving Email Effectiveness
Improving email effectiveness is key to generating the results you want from a campaign. But like most thing, it’s easier said than done. If your emails aren’t generating the response […]
Improving your Email Click-Through Rates with Testing
While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]