I put a lot of emphasis on creating beautiful necklace designs, but as I was working my way through my inventory I realized that I have a lot of pretty bracelet designs I’ve made over the years. Sometimes when I’m waiting for my jewelry making inspiration to hit I can set the materials aside and quickly create a beautiful bracelet instead. Instead of always focusing on one template or rule, I’ve found that my handmade bracelet designs allow me to be more creative and flexible. Here are 4 different “rules” I tend to live by when I design bracelets. Multi strands: […]

HTML coding basics are helpful to know if you have a jewelry business website. HTML is the building blocks of your website; think of it as the blueprint for your websites that browsers read to display on your computer. Sometimes though, when you’re working on a blog post, or pasting in other elements, things just don’t display correctly. In this instance, knowing HTML coding basics can help you troubleshoot what’s wrong. After working in email and websites for the last five years, I’ve learned some important HTML basics you can use to modify basic text elements that I want to […]

Sometimes when I get into my studio a particular color speaks to me. This has been the case over the last month.My favorite colors remain to this day to be blue and black. They often make their way into my jewelry designs paired with silver, my favorite metal. I recently re-found some stunningly blue Swarovski crystals. When I was in the studio several components that have been waiting on my bench for the right inspiration fit perfectly with these beautiful crystals. Instead of fighting it, sometimes I trust my eye and hope that the right person will appreciate the color […]

You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns Once you navigate here you should see a screen that looks a little something like this: What’s cool about this view […]

Have you ever clicked through an article on Facebook or an email newsletter and looked at the URL? If you have you may have noticed that the URL looks especially long, even going beyond what you can view in the address bar. This is because someone applied a UTM tracking code.

Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]

The way people find information on the intranet has changed dramatically. Now, anytime someone has a question they can merely type that question into Google and get all the answers they would ever need right at their fingertips. If you’re a jewelry maker, chances are you haven’t kept up with the changes Google and other search engines have made. Further, you probably don’t understand many of the common marketing abbreviations that are used. SERPs, SEO, Keywords, Hummingbirds, Panda, and AMP; consider this your marketing abbreviation guide for navigating the often complex world of search engine marketing (SEM). SEO: The common […]

different inspiration. Jewelry making is so influenced by what I see in the world around me. Whether it’s what someone is wearing or what I see in the stores I often find myself wanting to replicate what I’ve seen when I sit down at my bench. Often in my jewelry designs, I try to do more. I add beads, a pendant, leather, and silver into a design that is beautiful and complex. Sometimes I need to remind myself that less is more when I design jewelry. I have so many different components in my studio that it’s impossible to see […]

I love making resin photo jewelry because it is always so meaningful to both the person I work with and the person who receives the final jewelry design. If you are anything like me, finding something special for your mother is hard to do. Over the years it gets difficult to find something that is meaningful. This year, why not make a photo collage bracelet for your mom. I love working with resin because it gives me the ability to create something completely unique. Because the medium starts as a liquid, it means that you can incorporate any mixed media […]

Inspiration. It’s the key whenever you start a project, be it a bracelet, necklace, earrings, or other handmade accessories. Many people may think that jewelry making inspiration comes second nature to jewelry designers, but this isn’t always the case. Nothing is worse than sitting down at my desk, staring up at all my beads, and drawing a complete blank on what to make. It’s overwhelming when you aren’t in the right mood. So what’s a girl to do when she’s surrounded by beautiful materials and can’t quite figure out how to combine them into a finished design? I’m not claiming […]