On occasion I enjoy listening to podcasts, both to provide me with relevant marketing information and to break up the usual music that I listen to during the day. During one such time, I heard an important tip: consistency is key. This is true for everything from posting on your blog, or posting online to your social media channels. While it may be easier for jewelry artists to take photos of their workbench and tweet those, or post them to Instagram, it’s also important to post back to your website occasionally. However, I’ve found this takes much more time and […]

Brainstorming holiday campaign ideas for your small jewelry business can seem difficult, but one of the easiest ways to find inspiration is to look for it. And there is no better place to look during the holidays than some larger recognizable jewelry brands. Here are three holiday campaign ideas you can pull inspiration from and modify for your small jewelry business. Swarovski Swarovski did a great job seamlessly including their holiday hashtag right on the homepage, and what’s truly brilliant about the campaign is the fact that it is so clear to the customer. Further, when the customer clicks on […]

The holidays are an important time for any small business, and jewelry businesses are no exception to the rule. During the holidays your customers are often searching online for jewelry gift ideas. Make sure that you’re planning accordingly to make sure that you’re maximizing your online sales. Here are five tips to make sure your online handmade jewelry store ready for the holidays. Shipping Sometimes shipping is an added expense that can tip your buyer’s purchase decision. Offering free shipping is one way you can help tip their decision to buy from you. Offer a Sale During December there are countless […]

Gift giving can be stressful with all the pressure placed on finding the perfect gift. If you’re looking for some great jewelry gift ideas to give your friends and family members, here are some of my recommendations to fit every person on your list! For Mom If your mom is anything like mine, her love is unconditional. This year for Mother’s Day I made her a custom resin photo jewelry bracelet. The bracelet featured four photos of us from the years. She absolutely loved it. I made similar gifts for others with the safe effect. If you want something truly custom, this […]

I can remember when silver and gold were the only metal options you could find at any local craft store. While both metals are traditional, today there has been a shift towards different finishes: gun metal, copper, and bronze. Bronze has been the metal that has spoken to me this season, whispering of promise and endless beautiful combinations. It has been a material that’s appeared in many of the fall necklaces I’ve made this year. The muted gold color feels idyllic to match with both cool hues and warmer fall colors alike. If you’re worried about dappling with the metal […]

If you make jewelry, craft shows are a great way to attract new customers and encourage sales. One of the most important parts of a craft show is to ensure that you’re correctly displaying your jewelry. When I signed up for my first craft show in 2016, I spent several weeks brainstorming what I wanted my jewelry display to look like and the overall impression I wanted to make. If you’re looking for jewelry display ideas for craft shows, here are some important considerations. Consider Your Jewelry Design Aesthetic My jewelry is more modern with lots of sparkle and pizzazz. […]

Some people love Halloween. They enjoy dressing up in creative costumes and going all out with their makeup. Some people love to embrace horror, scary things, and the grotesque of the holiday. All this being said, I am not one of those people. What others love about Halloween, I tend to run far away from. That means that when I was approached a few years ago to make Halloween jewelry, I wasn’t at all sure how to approach the process. How could I design jewelry that I would want to wear for a holiday that eludes me every single year? […]

Today, jewelry designers and most crafters are experiencing more visibility than ever before. This means that more individuals than ever are selling their own handmade accessories online. What sets each person apart is their individual aesthetic and the style of jewelry that they design. How I approach jewelry design, and the necklace I ultimately make won’t necessarily work for every person. This means that it’s important to know who you are serving when you design your jewelry. The jewelry that I create will appeal to a different crowd than those who do intricate wirework. At the end of the day, […]

One of the backbone strategies to help your content be seen on social media is a hashtag strategy. Hashtags are used to group content together on platforms like Twitter, Instagram, Facebook, Google +, and Pinterest. The optimal number of hashtags changes depending on the platform you decide to use. Smart marketers use hashtags during their holiday campaigns to maximize their exposure. With the holiday season fast approaching, it’s important to have a strategy in place. If you’re looking for a comprehensive list of holiday hashtags for jewelry makers, here are some common holiday hashtags you may want to layer into […]

Fall is filled with color, and I love how nature inspires my jewelry designs during this season. About a month ago I went through my entire staff and turned everything that was copper, brass, earthy brown hues, reds, and magenta onto my workspace all with the end goal of making fall necklaces, bracelets, and earrings. What was left was an overwhelming array of color, inspiration, and elements that I’ve been slowly putting into cohesive jewelry designs since. I want to share four of my favorite fall necklace designs, both new and old, perfect for the fall season but also ideal […]