One of my resolutions for 2019 was to release more cohesive lines. It’s something that I’ve seen some of my favorite jewelry accounts do successfully for their business, and it […]
2019 Pantone Color of the Year: Living Coral
Every year Pantone, a company that provides a universal language for designers about colors, chooses a Color of the Year. They have been doing this for 20 years, and the […]
Tips for Conquering the Tucson Shows
During the early weeks of February, almost all of the buyers and sellers in the jewelry world travel to Tucson, Arizona for the various Tucson Gem Shows. If you haven’t […]
New Year Jewelry Business Resolutions for 2019
Goals are key to helping a person grow. They’re also key to helping businesses be successful. In 2018, I started a tradition I hope to continue in the years coming: […]
Four Ways for Improving Email Effectiveness
Improving email effectiveness is key to generating the results you want from a campaign. But like most thing, it’s easier said than done. If your emails aren’t generating the response […]
Improving your Email Click-Through Rates with Testing
While many may complain about it, email is still one of the most important marketing channels for your jewelry business. It’s a way to speak directly to your audience and […]
5 Tips for Success When Attending the Tucson Shows
Tucson is THE place to visit in February as a jewelry designer, jewelry business owner, a person associated with gems or minerals, or anyone interested in any of the industries. […]
Holiday Sale Ideas for Your Jewelry Business
During the holiday season, many buyers expect to see unique sales or promotions as they flock to find gifts for friends and family members. For small jewelry business owners, coming […]
Red and Gold Jewelry
There’s something about the November and December months that make me want to create rich designs that will light up the dark days. I find that the color combinations that […]
Jewelry Gift Ideas for the 2018 Holiday Season
The gift-giving season is here. The tradition of gift giving in the winter months comes from the Roman holiday Saturnalia and was adopted by the Christians for Christmas. Today, there […]