Like many artisans, I have an Etsy store that hosts all my final jewelry designs for anyone who is interested in purchasing. While I may understand how to set up online store platforms, I already have trouble maintaining an Etsy store, managing listings is daunting. Maintaining listings seemed to be involved: my old process included taking photos in a lightbox, uploading photos to my computer, adding a watermark and cropping images, then adding all the necessary information to Etsy. The process took hours away from what I truly enjoyed doing: making jewelry. For this reason, I rarely took the time […]
Handmade Bracelet Designs: 4 Tips for Jewelry Designers
I put a lot of emphasis on creating beautiful necklace designs, but as I was working my way through my inventory I realized that I have a lot of pretty bracelet designs I’ve made over the years. Sometimes when I’m waiting for my jewelry making inspiration to hit I can set the materials aside and quickly create a beautiful bracelet instead. Instead of always focusing on one template or rule, I’ve found that my handmade bracelet designs allow me to be more creative and flexible. Here are 4 different “rules” I tend to live by when I design bracelets. Multi strands: […]
HTML Coding Basics for Jewelry Designers
HTML coding basics are helpful to know if you have a jewelry business website. HTML is the building blocks of your website; think of it as the blueprint for your websites that browsers read to display on your computer. Sometimes though, when you’re working on a blog post, or pasting in other elements, things just don’t display correctly. In this instance, knowing HTML coding basics can help you troubleshoot what’s wrong. After working in email and websites for the last five years, I’ve learned some important HTML basics you can use to modify basic text elements that I want to […]
Blue for You Jewelry
Sometimes when I get into my studio a particular color speaks to me. This has been the case over the last month.My favorite colors remain to this day to be blue and black. They often make their way into my jewelry designs paired with silver, my favorite metal. I recently re-found some stunningly blue Swarovski crystals. When I was in the studio several components that have been waiting on my bench for the right inspiration fit perfectly with these beautiful crystals. Instead of fighting it, sometimes I trust my eye and hope that the right person will appreciate the color […]
How to Use Google Analytics for My Website: 5 Helpful Views for Your Jewelry Website
You’ve successfully gone through all the steps for setting up Google Analytics and you’ve generated several codes over the last few weeks. By now you may be asking yourself the million dollar question: how to use Google Analytics for my website? In this post I’ll help you break down how to track your UTM codes, and also provide four of my favorite reports to look up using Google Analytics. Tracking Your UTM Codes: Acquisition > Campaigns > All Campaigns Once you navigate here you should see a screen that looks a little something like this: What’s cool about this view […]
How to Track Your Links Using UTM Tracking Codes
Have you ever clicked through an article on Facebook or an email newsletter and looked at the URL? If you have you may have noticed that the URL looks especially long, even going beyond what you can view in the address bar. This is because someone applied a UTM tracking code.
SEO Optimization Tools for Your Jewelry Blog
Search Engine Optimization (more commonly known as SEO) is a critical part of any website strategy. You may think that writing the content is all you’ll need to do, but little did you know that learning how to write a blog online is only the first step. From pages to blog post, you want to be sure you’re phrasing your writing in a way that allows your customers to find it. So how do you correctly optimize your content for search engines? Here are SEO optimization tools you can use to ensure that your website is being found by search […]
The Bracelet Beer Built: Handmade Jewelry Ideas For Mistakes
I learned my metalsmithing techniques when I was in high school. When I was signing up for electives my mother noticed jewelry making and stated that I’d definitely enjoy this class since I already made jewelry. She wasn’t wrong; I was very skilled with stringing beads and basic wire working techniques (think creating loops). But what we didn’t know at the time was that this would be nothing like what I knew. Over the four years I was in jewelry I learned so many different skills related to the craft. But one of the most valuable lessons my high school […]
How to Make A Website Mobile Friendly: Four Tips for Success
When the iPhone was introduced in 2007, the way that consumers searched for information changed dramatically. Mobile search has made many in the digital marketing and search engine optimization world rethink how they do things from incorporating search terms, listing information on websites, and even considering mobile when designing a website. Are you looking for tips on how to make a website mobile friendly? Here are 4 things to implement on your website to ensure it is optimized for mobile. mobile optimization. #1: Mobile Responsive Website Is your website mobile friendly? Please know that viewing your website as it appears […]
What is Accelerated Mobile Pages (AMP)? A How-To Guide
Mobile traffic has taken the world by storm, especially for search engines. In today’s world, users demand fast websites that answer their top questions. For these reasons, AMP was created. But what is accelerated mobile pages (AMP) exactly? Accelerated mobile pages, or AMP pages, are one of the best ways to ensure speed for anyone visiting your website on a mobile device. Whether you have a large eCommerce store online or are simply trying to promote your jewelry designs, you want to be sure that customers can find the information they want on your website quickly, no matter the device. […]