One of the backbone strategies to help your content be seen on social media is a hashtag strategy. Hashtags are used to group content together on platforms like Twitter, Instagram, Facebook, Google +, and Pinterest. The optimal number of hashtags changes depending on the platform you decide to use. Smart marketers use hashtags during their holiday campaigns to maximize their exposure. With the holiday season fast approaching, it’s important to have a strategy in place. If you’re looking for a comprehensive list of holiday hashtags for jewelry makers, here are some common holiday hashtags you may want to layer into […]
Favorite Fall Necklaces: Designs Both New and Old
Fall is filled with color, and I love how nature inspires my jewelry designs during this season. About a month ago I went through my entire staff and turned everything that was copper, brass, earthy brown hues, reds, and magenta onto my workspace all with the end goal of making fall necklaces, bracelets, and earrings. What was left was an overwhelming array of color, inspiration, and elements that I’ve been slowly putting into cohesive jewelry designs since. I want to share four of my favorite fall necklace designs, both new and old, perfect for the fall season but also ideal […]
Fall Jewelry Trends 2017: Pantone Color Palette
I’m not afraid to admit that sometimes during the workday I find myself taking a quick break from my marketing work to look at beautiful beads. With fall in full swing, I’ve been especially interested in the fall jewelry trends 2017 holds. I have to say that of everything I’ve seen so far this season, I’m particularly inspired by the Pantone 2017 fall color palette for this season. When I saw the full palette selection I was so excited for the jewelry design possibilities. Instead of just focusing on the stereotypical colors of the fall, I particularly appreciated the way […]
Fall Jewelry: How the Season Inspires my Jewelry
Friday, September 22, 2017, marked the first official day of fall. But for the last two weeks, I’ve been feeling that fall chill in the air in Colorado. I’m no longer afraid to say it aloud: Fall is here and I can start showing off my fall jewelry. My dad told me once that he thought fall is more colorful than spring is. He said that spring brings greens, but falls bring much more color. I have to say that he was on to something. No matter where I turn my head, I see a striking color surrounding me. Reds, […]
How to Take Photos of Jewelry: 5 Tips from a Pro
Taking photos can be one of the most daunting parts of selling your jewelry online especially if you’re not sure how to take photos of jewelry to display the important details. Ensuring that you’re correctly capturing the details of your handmade jewelry can take hours if you’re not properly trained. While I am no master, I have several friends who are trained photographers. My friend Liz Banman not only took all the photography for my website, but she also gave me these five helpful tips how to take jewelry photos. Use them to capture your own professional jewelry photos. 1: […]
Balanced and Beautiful Handmade Jewelry
As a jewelry designer, I always strive to make beautiful handmade jewelry. That being said, sometimes I can look at a design I’m working on and know that it’s just not perfect yet. That may be why I have projects that wait weeks, months, or even years before they’re created; something isn’t quite right and I’m waiting for the right inspiration to help me with the overall design. The same thing goes when I’m trying to reproduce any of my already made jewelry designs. While my jewelry designs are one-of-a-kind, sometimes I like the finished design enough to try and […]
Holiday Marketing Tips for Your Jewelry Business
The holiday season is one that is a busy time of year, and those of us who own a jewelry business is no exception! This is the time of year where we need to play a very important balancing act; that of the marketer and that of the maker. While I have no doubt that we all have our own unique design style, I do think that holiday marketing tips are valuable, so today I’m going to focus on a few things you can do as a jewelry business owner to plan ahead to make the season more Merry and […]
College Spirit Football Jewelry
Inspiration can hit at the most random moments and sometimes in the most organic situations. This is exactly what happened with my football jewelry necklace design. In 2015 one of my best friends was married the day after the University of Colorado vs. Colorado State University football game. If I’m going to be perfectly honest, for those who attend either school this game is a rivalry where both sides do a considerable amount of trash talking. Because the game was the same day as the rehearsal as the game, and because I was one of the few in the wedding […]
How to Take Jewelry Photos: Four Lighting Considerations
One thing unites all jewelry makers: we are great at making jewelry. That being said, some of us may need some tips for learning how to take jewelry photos that show off the jewelry well. For a long time, taking quality photos was something I dreaded. That ended when my friend Liz Banman gave me some helpful tips for capturing quality photos for my website. One of the most important ingredients of taking great photos is lighting. It can make or break your photos. If you are struggling with how to take jewelry photos with the right lighting, have no […]
Updating Jewelry Listings Using the Etsy App for Sellers (and Other Tips)
Like many artisans, I have an Etsy store that hosts all my final jewelry designs for anyone who is interested in purchasing. While I may understand how to set up online store platforms, I already have trouble maintaining an Etsy store, managing listings is daunting. Maintaining listings seemed to be involved: my old process included taking photos in a lightbox, uploading photos to my computer, adding a watermark and cropping images, then adding all the necessary information to Etsy. The process took hours away from what I truly enjoyed doing: making jewelry. For this reason, I rarely took the time […]