Preparing Your Jewelry Business: Holiday Season Tips

Every year in July and August, my mind turns to the upcoming holiday season. Starting in September, things get a bit nuts between increased markets and additional sales for gifts. To stay ahead, these are some of the things I do early to get my small business holiday season ready early.

Making Ahead

One of the big advantages I see of tracking jewelry sales is that I know what I need to make more of. Starting in July, I usually make sure that I have the supplies I need to begin making more of my popular jewelry items that are top sellers. Plus, with the supply chain causing shortages and delays, planning ahead and stocking up is an especially good idea.

Planning Sales Promotions

If there’s one thing I don’t mind repeating every year, it’s planning your sales promotions. Why? Because if you do a promotion correctly, it’s a lot of work. Getting started early gives you time to create the posts, emails, and images to promote your holiday sale.

Plan your Display

With my recently established presence in a store, I’m finding my head is thinking ahead to how I can decorate my space for the seasons. From fall foliage to seasonal cheer, I want to be sure that my space is inviting to shoppers. I’m also thinking about how to add new items for the holidays that don’t often make an appearance in store.

Plan-Ahead Holiday Season Tips

Holiday season tips are gold for someone who plans ahead (like me). How do you plan ahead for the busy season? Are they different than what I’ve suggested? Regardless of how you prepare I hope you had an awesome holiday season.