Have you had a chance to explore Pinterest and the exposure it can bring your business? Pinterest is a social media platform that allows users to pin items within boards, acting a link saving website.
Pinterest can have several different positive uses for jewelry designers. As a visual platform it can show off your artistic process, it can showcase your finished designs, and it can allow your jewelry to be searchable to a completely different audience. Here are five tips to improve your Pinterest page and influence, creating a successful profile.
Curate valuable boards
The main way that users can search your content is to check your personal boards. Within boards, you can save a variety of images based on a different theme. As jewelry designers, Pinterest is a great place to show the design process. You can post everything from your inspiration all the way to completed design. Curate different boards for each collection, curate boards that show the materials and colors you enjoy designing with, you can even curate boards that answer a variety of how-to boards with your process. For those interested in your brand, seeing the thought behind each collection or design is not only of interest but can help influence the buying decision.
One of the best ways to grow your Pinterest audience is to repin content that has been added by others. Pinterest is one platform where content is intended to be shared from within the platform, so to succeed ensure that you’re pinning from inside the platform as much as pinning original content. Creating a group board that is public can also encourage other users to view and share your content, increasing the overall reach.
Pin your original content
In addition to pinning within Pinterest, make sure you are also pinning your content as well. By including pins that come from your e-commerce store you can create direct links back to your listings that can drive additional content. As you create pins, make sure that you include relevant hashtags so the pins are searchable by the platform and display in different searches by users.
Ensuring your account is active is one of the best ways to gain followers. Pinning often, creating new boards, and creating new pins are all great ways to make sure that your page is active and engaging. If you don’t have as much time to dedicate to the platform, using tools to automate content may be key to your strategy. See below.
If you don’t have the time to curate content often, use different automation tools to help you schedule and post content from other platforms. IFTTT is one platform that’s great for automating pins from Instagram, Twitter, Etsy, and even Facebook. This is one great way to have work you’re already doing count for Pinterest. There are also several different free automated social media posting platforms you can also research to do some of this work.
Tips to improve your Pinterest jewelry page
Implementing even a few of these different tips will help grow your Pinterest page reach and draw traffic to your jewelry designs. What strategies have you used on Pinterest as a jewelry designer? Be sure to share your feedback in the comments below!