Color is one of the most visible design elements any artist can work with. It invokes certain emotions, both for the person creating the design and your eventual customer.
As an artist, it’s easy to get caught up in the color and what it says to you. But equally important is considering the underlying psychology behind colors, thus explaining what your customer may see when they look at a particular design. If you want some more meaningful ways to add color to your jewelry, designing an accessory and considering the psychology behind the colors you use can be a powerful tactic. Here are a few different associations colors have.
Red is associated with several powerful emotions including energy, war, strength, power, passion, desire, and love. The wearer who selects this color in their jewelry may be looking for an accessory that provides energy, or shows true passion when worn.
As an aside, pink shares many of the same meanings as red.
Orange is a bright color often associated with joy and sunshine. This vibrant color is also associated with the tropics. This means the person who selects this color in their designs is likely looking for an accessory with positive energy. Orange is a great color selection for the early months of the year when people are itching for summer but the temperatures are still colder.
Yellow is happy. I don’t think anyone would argue with the statement that yellow tends to make people smile. Yellow is associated with joy, happiness, intellect, and energy.
When I think of green, I envision nature. That association isn’t far off; the color is associated with growth, harmony, freshness, and fertility. Someone who picks a predominantly green design may want that symbolic fresh harmony in their life.
Blue is one of my favorite colors to use as a designer, likely because it’s a personal favorite. The color is associated with calmness, serenity, cold, wisdom, loyalty, and truth (all things that deeply resonate with me).
Purple is associated with royalty and symbolizes power, nobility, luxury, ambition, sensuality, passion, and depth of feeling. Those who appreciate the finer things in life, and who tend to feel their emotions the most may gravitate towards purple accessories.
At first glance, white may not bring much to mind, so it can be easy to overlook. But think about this way; when you think of a blank slate, what color comes to mind? It’s likely white, and that’s for a good reason. White is associated with light, purity, and innocence. Adding this color to your jewelry can give it a truly clean fresh look.
I love black, so to me this color is clean, and one I want to pair with everything. After doing my research into the meaning of the color, I may love it just a bit more. Black is associated with power, elegance, formality, and mystery.
The psychology behind colors in your jewelry
After digging into the meanings behind colors it could explain why some colors are more popular than others. Did any color meanings surprise you? Did you learn anything new about your favorite color? Share your thoughts about the psychology behind colors in the comments below!