I am in love with data. I find joy in tracking information that is tangible. One of those tangible items I enjoy is to track website data. Nothing brings me more pleasure than seeing what people visit online, how they got there, what led them to your web page, and seeing any paths they may have taken once they got there. For this reason, setting up Google Analytics on my website was a top priority.

One of the easiest and most robust programs you can use to track website data is Google Analytics. The best news about the program is it’s free to have, all you need is a Google account.

Google Analytics is a free program and it will show you a variety of information including where your traffic is coming from, what pages they are visiting, and how long they are on your website. This insightful information can help you understand what information is attracting visitors and understanding this can help you better turn them into leads and ultimately customers.

So how can you get started setting up Google Analytics on your website?

While you may think setting up Google Analytics is difficult. I definitely thought so before I started with my own website. The good news: it’s pretty easy to do. Follow these steps:

#1: Go to Google Analytics and sign up using your Google account. Give some basic information about your business to get started

#2: Once you complete all the information you’ll be routed to your dashboard with all the tracking information. A common misconception if you’re new to the program is thinking that you’re done and Google can now track your website completely without any additional work from you.

Unfortunately, this is false. The next step is to get a tracking code onto your site so that Google can, well, track the information.

#3: Insert the tracking code

The biggest question I had about setting up Google Analytics was where to place the analytics code on my website. If you are trying to set up Google Analytics on WordPresson a WordPress site (like me), it’s recommended that you place the code in the heading field. To access this part of your website go to the editor. From here you will want to find the header field of the template.


When you click on this you’ll be brought to this part of the code. Copy the code from Google and find the closing head tag. Paste your code in before the closing tag.

setting-up-google-analyticsHit save, and you’re done! Google will now begin to track all website data for you. Are you looking for more help marketing your jewelry business? Let me help you! Contact me today and we can get started talking about a whole marketing strategy that can lead to increased revenue for your business.

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