Facebook is a great tool to engage with friends, family, and like-minded individuals. For this reason, it makes complete sense to promote your jewelry business and try to sell jewelry on the platform. If you’re wondering how to sell jewelry on Facebook, here are three different ways.

Promote to Your Friend Group

Posting interesting pictures directly to your friend circle is one great way to sell your jewelry on Facebook. I have a few friends who post their latest designs along with links and special offers for buying before items are listed online. Because your friends are some of your biggest supporters, this is probably one of the easiest and most effective ways to sell your jewelry on Facebook.

One word of caution about this approach: there’s a fine line between annoying your audience and engaging them. Make sure you don’t overdo it when you post about your handmade jewelry.

Promote Your Handmade Jewelry on a Business Page

Creating a business page is one of the best strategies for how to promote a jewelry business on Facebook and sell your jewelry. This will allow you to expand your following beyond your immediate friends and promote your jewelry without worrying about overwhelming friends with constant posts tied to sales. Creating a business page will also allow you to unlock advertising potential that can help you reach more people who may be interested in your handmade jewelry.

Promote in a Buy and Sell Group

There are several groups on Facebook dedicated to passions, and buying handmade jewelry is no exception. Find a group that matches your style and start to engage. As with all groups, make sure you engage first, post second because this will help increase your authority in the group.

With all of these methods, try them all so you can find the one that’s best for you.

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