[social_warfare buttons=”Facebook,Pinterest”]If you don’t have an online presence for your jewelry business, you’re missing out on a large group of potential customers. For this reason, you need to make sure you have one of the best jewelry websites online that you can. But with so many technicalities, it is easy to be overwhelmed, or even scared of having a jewelry website of your own.

The good news is that today there are plenty of different options that allow you to create a mobile responsive, well-designed website without touching code if you don’t want to. Many website builders will allow you to edit by dragging in elements. There are so many different popular options for creating your own jewelry website. If you’re not planning to sell too many items and want to focus on content creation, here are four popular options you can use to create on of the best jewelry websites online.

Wix

Are you looking to design an interactive website that is beautifully designed with no coding necessary? Then Wix may be the website platform for you. It uses drag-and-drop technology that is ideal for those with no CSS, HTML, or technology background.

Wix gives you the ability to add eCommerce functionality to the site. So if you want to sell your handmade jewelry, or any jewelry making supplies from your store, you can easily integrate that into the final design. Wix also has powerful search engine optimization (SEO) capabilities which will help your website rank and also allows you to edit your mobile page separately, helping you customize the mobile look.

Pros:

  • Intuitive website builder with beautiful designs to choose from.
  • Stability; many people who begin using Wix have continued to pay for the platform.proving that is is a solid choice.
  • Support and help are readily available from the Wix team.
  • Mobile optimized features.

Cons:

  • Difficult to change templates if you change your mind.
  • If you use the free version Wix includes visible ads on your website. This is a drawback from simply having their name in the domain or a small link at the bottom of the site

Wix is a great choice for you if you want an easy-to-use builder that provides great functionality and yields a professional website.

Weebly

Weebly is another website platform that uses the drag-and-drop model. The platform has high user ratings and is affordable if you’re on a budget. This platform is also eCommerce friendly but is not as robust. If you have a larger eCommerce presence, this may not be the best option for your business.

Weebly has basic marketing functionality available to users as well. All templates are mobile friendly, include SEO features, and has a variety of apps that will allow you to add on important features. Weebly also gives you the option of creating membership functionality; this means you can hide certain pages to the public and only display them to those who have signed in.

Pros:

  • Easy to use with drag-and-drop design styles.
  • Friendly to eCommerce stores.
  • Basic marketing functionality.
  • Mobile friendly.

Cons:

  • Limited template customization options – certain specifications may not be available.
  • Slower to introduce improvements.
  • Blog features seem primitive, which could be a red flag for any content strategy.
  • If you’re a larger eCommerce store this platform may have limitations for you.

Read more about designing your jewelry website with Weebly.

Squarespace

There’s been a lot of promotion around Squarespace recently. They’ve launched a national TV campaign, and are definitely increasing their social presence. So I wanted to give this a once over to understand how the platform works.

Squarespace is a great fit for your business if you have a lot of visual elements as part of the overall design. Squarespace also gives you the ability to really shape design elements of templates without touching code.

If you have a large eCommerce presence be aware that the Squarespace platform only syncs with Stripe, which has limitations. This being said, the SEO functionality checks out as better than other drag-and-drop website creators.

Pros:

  • Design-focused templates that will give your website a truly standout look.
  • For the design features available, it is easy to use.
  • Mobile responsive designs.
  • Extensive styling options to customize your final website.

Cons:

  • Your final mobile site may look slightly different when published.
  • The eCommerce functionality only syncs with one payment option.
  • Slightly more expensive than other competitors.

Read more about designing your jewelry website usingSquarespacee.

 

WordPress

I saved WordPress for last because it is my personal choice for website creation. WordPress is the #1 Content Management System (CMS) on the web so it is well-known and understood by many people. If you’re thinking of building your website using this platform, chances are you’ll know someone with experience working with WordPress.

While templates allow you to customize a website without HTML and CSS knowledge, you’re going to be better off if you have this background. Having a background in HTML and CSS will allow you to customize the template to fit your needs.

Pros:

  • WordPress has a variety of different themes available, many for free.
  • There are thousands of plugins which give you the ability to do essentially anything that you may need. These plugins are also developed quickly and updated often.
  • There is a lot of how-to documentation that can help you with everything from customizing a template to adding Google Analytics to your website.

Cons:

  • WordPress is not the most beginner friendly host – you may still need to know HTML and CSS to get things looking exactly the way you want.
  • While the vast number of plugins is a pro for some, it is also a con for those new to the website world.

Remember, to create a website that ranks as one of the best jewelry websites online, you’ll need to make sure you’re choosing a platform that fits your primary business needs. Be sure to establish these first, and then evaluate each website builder properly to ensure functionality.

If you’re looking to design a website that needs robust eCommerce functionality, I plan to write a followup that speaks to these eCommerce stores. What other platforms do you know of or have questions about? Leave them in the comments and we can discuss more!

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