If you haven’t yet begun to prepare for the upcoming holiday season, now is the time to get started. If you’re a small business owner it’s likely that you’ve created your social strategy using a variety of helpful social media tips, you’ve brainstormed your holiday promotions, and you’ve scheduled your holiday events. But, if you haven’t prepared your online holiday jewelry store for the busy holiday season, now is the time. Behind every website is SEO, or search engine optimization. If done correctly, it can be a powerful way to drive online traffic to your business page.

If you need some help getting your website holiday-ready, this Yoast SEO article outlines several great tips. From everything that was shared, I wanted to highlight three holiday SEO tips for success.

Set up your holiday gift page

One of the best ways to drive traffic to your website this holiday season is to create a holiday gift page that’s specific for the holiday season. This is a great landing page to feature any content tied to the holidays, gift recommendations, and most importantly, holiday SEO terms. Be sure to optimize your page with specific terms in the title, meta description, and on the page within the description.

Reuse older content pages

If something works, there is no reason to reinvent the wheel. This is applicable for any holiday pages you’ve created in the past. Instead of creating a whole new page, simply update what you have with new SEO, gift recommendations, etc. In fact, using older pages is actually better for your SEO because of the amount of time the page has been live. This equates to higher rankings without any additional work, which is always a bonus.

Introduce new products

This may be an obvious tip, but with everything else that’s going on, it’s worth repeating how important it is to release new products during the holiday season. Create a seasonal collection, release special seasonal holiday gifts, or bring back fan favorites for the holidays. Pro tip: put these new items on your holiday gift page so they’re easy to find.

Helpful holiday SEO tips for 2022

What I’ve summarized, this Yoast SEO article really details. Be sure to take the time to read all these tips so your website is ready for the busy holiday season. Which tips are your favorite? Share yours below in the comments!

Cover photo by Ksenia Yakovleva on Unsplash

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