People will only spend 16 minutes a day reading for pleasure. Drawing them to your content is critical.

The best way to do this is by giving them engaging writing they’ll want to read. If you’re still using the inverted pyramid to write your stories, it’s time to switch that out for the feature writing structure.

The feature writing structure increases readership and satisfaction. Learn how you can use this structure in your writing with the helpful infographic below.


Read more writing tips from Ann Wylie.

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