I’ve been crafting jewelry for over 10 years. In that span of time, I’ve crafted hundreds of different designs. Some have been really popular. Others, frankly haven’t. In turn, my design aesthetic has evolved over time as well. For a long time, I’ve had some great designs that have received a lot of interest but haven’t yet sold.
So I’ve faced a conundrum; what do I do with these designs? Do I break them down and create something new? Or, do I discount them to make them an attractive price?
I have mixed feelings about running sales and discounting my designs. In my past marketing career, I learned that sales are great for generating quick revenue. But, if you run sales too often, your audience will become used to the lower prices and only buy when you run them.
What doesn’t change with a sale are the costs of supplies, and the cost of time to create each item. In my case, since I handmake each item, that’s my time that I’m shorting myself on. I’d like to be paid for the time I spend designing an item.
All that said, I’m still left with these older designs that are still high quality, but haven’t sold. That’s why I made the decision to discount a select few designs, ones that aren’t reflective of my current work, and items that I’d like to see sold.
That’s why I created my Sale Category in my Etsy Shop. I’ll be adding items to this category sporadically, as I’m ready to see them go. Each item is either $5, $10, or $15, and this represents the lowest price I can offer the item at (so if you see something you like, know you’re getting a great deal). If you’re looking for gifts or a way to treat yourself, these designs are for you.