In 2016 I had the pleasure of attending the marketing conference Inbound. One of the best parts was attending different sessions delivered by leading marketing professionals and one session was all about SEO optimization tools and information marketers needed to know to keep up with Google, voice search, and mobile searches.
In 2018, one of the big trends is the rise in voice search and personal assistants and how that can impact search in the future. If you’re a jewelry business owner, Google voice search impacts your business. Your customers may begin to move towards using digital assistants to find the services and items they need. Instead of hiding or adopting last, start making small changes now so you can rank via voice search. Here are four tips to help you do just that.
Questions as Keywords:
Think about how your users use voice search; in many cases, they’ll be asking their assistants questions that they want the answer to. For this reason, incorporating questions as your main keywords is key. HAving multiple phrasings of the same keywords has been an advised strategy for the last few years, but if you want to be ahead of the curve, begin layering in different questions into your posts in addition to your keywords.
Local Search Optimization:
If your customer is new to the area and is looking for a shop that does repairs of makes custom jewelry, it’s likely they’ll rely on a search engine to tell them. For this reason, make sure that you’re incorporating local information into your website and posts to help your users find your business. Very often users will use local search terms to find areas that are closest to them that serve their needs.
The voice search source you use will return different results because each one pulls the answers from a different place. If you want to ensure that your business is providing answers your customers are asking, you’ll want to be sure that you’re putting your information in the place they’re looking. Google Home pulls most answers from Google snippets, Siri pulls information from Bing, and Amazon’s Alexa will pull from your customized shopping habits. This means that to ensure your business is a result, you’ll want to make sure your content is found in the paces above.
Don’t Overlook Your SERP:
SERP, or Search Engine Results Page, is still valuable at the time of the voice search. Why? The SERP result is what’s displayed on Google’s front page, and would likely be the result that someone would hear if they asked a targeted response. For this reason, it’s more important than ever to put the time into crafting an informative SERP result that will appropriately tell your customer what they want to know.
What other tips do you have for jewelry business owners looking to implement an SEO strategy for digital assistants and Google voice search? Be sure to leave your suggestions below in the comments!