Happy New Year! 2023 is off to a bang already! It’s hard to believe that it’s already the end of January and that the year is close to being 1/12 of the way complete.

Before we get too much further in the year, I wanted to put pen to paper and outline my 2023 jewelry business goals. Each year it’s helpful to work towards a few key things in my business, all with the goal of being more profitable, and expanding my reach.

A look back at 2022 with my goals

Before I kick off the goals I’m working towards in 2023, I wanted to peek back at the goals I set for myself in 2022. Overall, I’m pretty proud of how I ended last year.

Crack $5k in sales – accomplished

While I didn’t quite hit my goal of $6,000 in sales, I came this close, and that feels really good. This was achieved with two kick-ass markets where I had fantastic sales. To say I’ll do those events again is an understatement.

Get jewelry into two new stores

At the beginning of 2022, I wanted to expand my presence in Northern Colorado and get my jewelry into more stores. And with this goal, I actually learned that I don’t particularly enjoy being in physical stores. The time it takes to restock isn’t huge, but it’s just enough that I’m always far behind. That being said, I ended the year in one restaurant in Wellington, which has been a great fit for me.

Six new collections

Last year I didn’t crack six collections despite what I had hoped for. Instead, I released five collections and several one-off jewelry designs. While I had hoped to better balance my creation time with other obligations, I’m still working to get the hang of balancing everything.

10 metalsmithing designs

Again, despite my best efforts, time got away from me and I ended the year with five metalsmith designs in 2022. However, I sold most all of the inventory of metalsmith designs that I had on hand. So, creating more is necessary as I move into 2023.

My 2023 jewelry business resolutions

Optimizing my Actions

For the past several years I’ve had a pretty demanding schedule for this business, especially considering that it’s a side hustle/ creative business.

In 2022, I attended 12 separate markets after September 1 this year. That’s a very large number, and I’d rather do fewer markets with a bigger impact. Last year I had two two-day events that netted me over $600 in revenue. I’d rather be somewhere that pays off vs. being somewhere just to be there.

Another change is reducing the content I create on the blog. Since the inception of this website I’ve kept up a grueling content schedule and aimed for weekly posts. While I’ve (mostly) kept up, this isn’t sustainable moving forward. I’d rather post more content that had more meaning behind it vs. my short and sweet strategy of years past.

This year, I’m option for two different articles each month. I’m hoping this gives me more time to spend in the studio creating jewelry and more time to create impactful content that matters to me.

Design jewelry for two weddings

One market that I identified I’d like to work more in is the wedding market. Creating custom wedding jewelry is something I’ve become very passionate about. Having the ability to make someone’s special day that much more special, and giving the friends and families who are in the wedding something to help them remember that day is truly special.

So in 2023, I’d like to design jewelry for two weddings, and mine does not count. I’ve already started some of the hard work to make this happen, and I’m hoping I will start to see this work pay off this year.

12 Metalmsith Designs

Yes, last year I opted for a lower number, but this year I’m going to really push myself to create a few more designs. I also have a secret up my sleeve; I have two custom orders that I’ve been slacking on that will help push me towards this goal a bit faster. So I’m hoping this year I create several metalsmith designs perfect for every season.

This is probably my biggest stretch resolution because of the time it involves. But, it’s also the one that brings me the most joy when I think about it. So, prioritizing studio time and creation time, here I come!!

2023 jewelry business resolutions

I want to make 2023 one of my best years yet. That’s part of the reason why I’m really focusing my goals, keying in on things I enjoy doing, and making sure that the time I spend on my business is as impactful as possible. I’m excited about what I’ll be able to accomplish this year, and here’s to 2023!

I love looking back at the goals I’ve set for myself each year. This isn’t the first post I’ve written dedicated to my goals. If you’d like to look back at the goals I’ve set for myself in the past, check out my goals from 2018, 2019, 2020, 2021, and most recently from 2022.

Blog photo by Tim Mossholder on Unsplash.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.