A new year brings new possibilities and a great opportunity to track jewelry business success. 2021 is no exception; in many ways, it is a much needed fresh start. As always, I’ve set a few jewelry business resolutions this year, but before I jump into the new, let’s look back at my new year jewelry business resolutions from 2020.
Resolution 1: Creating a successful business budget – Accomplished
At the beginning of the year, I vowed to be better with my finances, especially considering my upcoming attendance at the Tucson Show. I’ll admit that I was helped by the COVID-19 pandemic that changed my entire show strategy. But what I found was Dandelions & Rust, and by participating in their monthly markets, I was able to connect with locals and expand my reach.
Resolution 2: More replicated pieces – Accomplished
I love creating one of a kind designs, but I’ve noticed that it’s my simple designs that are a fan favorite. So I set out on a quest to create designs that were easy to replicate if they sold out quickly. I can say that I easily accomplished this goal this year, and I’m excited about each design I created.
Resolution 3: More Rings and Bracelets – Accomplished
At the end of last year, I realized that my bracelet designs needed some love. So I created an all bracelet jewelry collection, spending time rethinking the bracelet designs I currently had. So this was easily accomplished.
As to the rings, I do have more than I did at the start of the year. I hand-crafted four metalsmith designs, and also released my bling rings, made with shimmering rhinestones. Overall, I’m pleased with the rings I have and look forward to crafting more next year.
Resolution 4: More metalsmith designs – Accomplished
Not only did I release my Inktober metal jewelry collection, but I also created metal designs to accompany my May Flowers and Sirens Call collection this year too.
Resolution 5: Smart shows – Accomplished
At the end of the year, I attribute this to luck. I am so pleased to partner with Dandelions and Rust for their markets, and those really did help me stay successful this year. I didn’t do much else, and I’m ok with that considering everything else that happened in 2020.
More (and different) metal offerings
It’s clear that I’ve figured out a nice way to incorporate metal designs to my collections. In 2021, I’d like to continue to explore this kind of work, while also exploring ways to add metal elements to my other designs. I released some bracelets with silver textured rings that were a huge hit, so work like this is something I’d like to revisit and rethink next year.
Finding Another Store
I’m so fortunate to have space in Dandelions and Rust in Fort Collins. By the end of 2021, I’d like to add a second store to hopefully grown my footprint and let folks find me.
Add More Popup Markets
I like finding different places to pop up for the day to sell my jewelry. When it’s safe to do so, I’d like to do more of these in the summer and fall. They always turn out successfully when I do them.
Diversity for All Ages
One of my friends (and customers) suggested that I look at creating designs that are kid-friendly. While I have many kids who love my jewelry, they’re a bit bulky and long for kids. In 2021, I’d like to create a few shorter lengths of earrings and necklaces that are kid-friendly. I suspect I’ll see success by creating a few of these items.
This isn’t so much a goal as a reminder to my future self. I’m proud of how I adjusted and rolled with the punches in 2020. I hope to be able to do the same in 2021 and remain successful no matter what the future has in store. I look forward to seeing how I respond to this resolution at the end of next year.
Jewelry Business Resolutions for 2021
There was a lot of expectation for 2020, and I suspect I’m not the only one who’s a bit hesitant about the upcoming 2021. Regardless of what the year holds, I’m excited to see what comes next year and reporting back on the success I see.